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On Top of the World
While business optimism in the rest of the world sinks into despair, Canadians have never felt so upbeat. Recently, the Billboard 200, which ranks top-selling albums in the U.S., has been dominated by...
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Being unique is overrated
Standing out using benefits – quality, features, price – was the path to uniqueness. Our rational brains can evaluate these from product to product. It’s also the skeptical center of our brains. So are...
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When did recruitment become marketing?
[We're seeing a change with marketing and asked Priscilla Tumbach, HR Consultant, to share her thoughts.] I remember years ago when asked “why do you spend so much time on the first interview”. I...
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Supporting the Girl Guides and their cookies
A friend of ours has their daughter in Sparks (Girl Guides of Canada) – yeah know, the girls famous for their Girl Guide Cookies. We got excited when one of the moms said they are collecting yellow...
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Why Receive If You Don’t Need
Making a ruckus in your industry is about bringing forward new ideas that disrupt the status quo. Social media has changed how dictators fall. Google has opened our minds to information. And TED Talks...
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Using Social Media To Find Customers, Tropically
[We found Scott Hutchinson’s situation intriguing and asked for guest post!] I don’t do lunches, or take my clients out for drinks, and I never, ever attend business meetings in person. My colleagues...
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It’s dinner time and they don’t have food.
After driving home from a long day at work, hungry from a small salad lunch, I made a Pasta Primavera and enjoyed a Chilean red wine a friend recommended. Then after being sufficiently suffonsified, I...
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We all hate advertising but that is changing
We like smart and funny ads. Entertaining polar bears, famous people or heart-tugging causes. Advertising pays for 70% of newspapers and magazines – and almost entirely for broadcast TV and radio....
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It’s not social, it’s about being intimate
A lot has changed in the last decade. And it’s important to take a step back to see the big picture. We are hyper-connected to the internet. People are chief content creators. People are the chief...
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The Last Advertising Agency on Earth
Everything comes to a point where people ask, “is this the end?“ Someone would have asked this of the Roman Empire during it’s fall. Hitler must have asked this in his final moments. You’d think the...
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